Market segments

Market focus and positioning 

Each of the three market segments is characterised by a strong focus on the respective main market industrial, communication, transportation and is divided into the areas of Sales, Strategy and Business Development, and Technology and Operations. 

In Sales, our teams act according to the presence of our customers and serve them specifically - worldwide. The paths to the customer are short, customer focus and efficiency are high. 

Strategy and Business Development acts as a hinge between customer-oriented and market-oriented sales on the one hand and Technology and Operations on the other. In addition to marketing and portfolio management, this area also bundles the product range, including all technologies - always with maximum market focus. 

Technology and Operations is responsible for research and development, product management and, in particular, the entire supply chain from planning and operational procurement to manufacturing and logistics. 

Each market segment pursues a clear positioning: 

Connecting challenging and critical applications with reliable solutions, ensuring lifetime data integrity and power transmission – today and beyond. 

Connecting communication systems to a reliable, future-ready physical layer that ensures performance, density and scalability – today and beyond. 

Connecting rail and road mobility with sustainable solutions that ensure efficient electrical transmission, high-speed data transfer, and autonomous control – today and beyond. 

Bridging technologies - three technologies from a single source

HUBER+SUHNER is unique in that it combines strong expertise in all three technologies relevant to the transmission of data and energy under a single roof. Combining these technologies is an important factor in the success of our company. When developing customised solutions, our engineers often work closely with customers and support projects as partners and experts from start to finish.

Radio Frequency
HUBER+SUHNER develops and manufactures radio frequency and microwave components and systems for diverse requirements. Our wide product range includes all passive components such as cables, connectors, cable assemblies, antennas, lightning protection and resistive components. Our profound knowledge of radio frequency and microwave technologies, sophisticated simulation processes and state-of-the-art test methods enable us to constantly reduce the size of components, enhance operating frequencies on an ongoing basis and minimise losses in signal quality. The components make up complete systems which meet specific customer requirements in every respect. Thanks to our own state-of-the-art electroplating processes we have a sound knowledge of surface coating that is vital when developing innovative radio frequency components. 

Fiber Optics
Fiber optics products manufactured by HUBER+SUHNER are suitable for complex applications with very high data rates. Our comprehensive portfolio includes cables, connectors, cable assemblies, cable and distribution systems as well as highly miniaturised wavelength multiplexers. Our products are used, for instance, in especially harsh environmental conditions. Even when installation has to be fast and safe, our pre-assembled, customer-specific systems – including the smallest components and the highest packing density – are the ideal solution. An optimised polishing process developed in-house for fiber optic connectors represents an important basis for the high quality of our optical connectivity technology. Using this process, we achieve the highest levels of precision and optimal signal quality. 

Low Frequency
The low frequency products manufactured by HUBER+SUHNER are deployed when requirements are particularly challenging. Our wide portfolio here includes single cores, cables, cable assemblies, hybrid cables and cable systems. Thanks to our high vertical integration, high levels of automation and market-specific expertise, we are able to meet a wide variety of customer requirements. We specialise in polymer compounds for high-quality cable insulation which we produce using formulations developed in-house. 
In conjunction with electron beam cross-linking, this allows us to produce extremely space-saving, light and durable cables that perform reliably, even under extreme conditions.