1. Explosive growth in digital content consumption
Ultra‑high‑speed internet access and always‑on devices have radically shifted expectations. Consumers now want instant access to content on phones, tablets, laptops, and beyond—not just traditional TV screens.
2. Evolving video standards
From SD to HD, 4K, 8K, HDR, and even 32K formats, the growth in resolution is pushing bandwidth requirements to their limits. Traditional SDI over coax simply cannot scale affordably or efficiently.
3. Migration to SMPTE ST 2110 workflows
The shift toward ST 2110 makes media streams look more like IT traffic—packetized, routable, flexible. Fiber has become the new physical layer standard thanks to its performance, reach, and low signal degradation.